So, you want to know what you can do to make your website 
really effective? I'll tell you what. It is your concern for 
visitors. Understanding their needs and their wants. 
Responding to their wishes. Because you are building 
the web page for them - not for you, right? 

So, take a look at your website and examine how it 
fits with the psychology of your visitors. Keep in mind 
that people act and react differently on the web - so 
much so, that sometimes it is difficult to believe that 
these are the same people who behave so "normally" in
the "real" world. 

1.  They are always rushing

Maybe because they have soooo many places to visit, maybe 
because they feel guilty that they should be doing something 
else. Whatever the reasons - they are always in the hurry.

They have in their hands on a deadly weapon (mouse) and they 
click away whenever they get bored (and they DO get bored 
really fast and easily). 

Make sure then that your pages load fast, that you tell 
people quickly what they can find and where and provide 
them with a way to jump to any page from anyplace with really 
easy navigation. 

2. They expect a LOT for free 

People on the internet ARE on the internet because they know 
that it is a gold mine of free information. They are expecting 
to find it - and they will. Once they find it, if the gold mine is 
really rich - they come back for more. And they send their 
friends to visit the same places.

However, they simply refuse to come back to the place that 
didn't interest them when they landed there for the first time. 

Build your offer around the rich, free content. Don't think 
about selling - but about what you can give. Then, and only 
then, offer them something so incredibly valuable, that your 
visitors will be willing to pay for it. 

3. They don't trust easily 

People on the net are often misinformed and even paranoid 
about buying on line. They are aware that anyone - even a 
10 year old kid - can build an awesome website full of unique
graphics and they need to be skillfully persuaded before they 
are ready to leave a name or e-mail address. And they need to 
be persuaded even more before they will hand you their credit 
card number. 

Don't even think about selling something in the first paragraph 
- resist selling on the home page at all. Use it to establish 
rapport and to provide information. Romance your visitor and
use as many ways as possible to inspire their trust. 

4. They love to click 

Their mouse-finger is literally begging them to click. They 
will request and subscribe to just about anything that somehow 
looks promising - as long as it is offered free of cost and you
don't ask for too much information. Your visitors will enter 
chat rooms even if they plan to remain silent, they will vote, 
and they will even click on some advertising banners - all for 
that thrill of clicking. 

Make sure then that you satisfy their need to push that mouse 
button while exploring YOUR site. Use that craving to your 
advantage - ask them to subscribe, to vote, to click for more
information, to ask questions. If you don't give them an opportunity 
to interact, they will click anyway: they will click to surf away. 

Don't follow into the steps of those who try to change the 
surfers habits instead of taking advantage of them - it is 
a very costly mistake! 
 

Wanda Loskot is a professional business coach - if you are seriously 
interested in succeeding on the internet, check her intensive eight
week course "Internet Success Boot Camp". It is a combination of
interactive telephone classes, printed manual, e-books, daily email
support, internet field trips, and audio tapes - sign up for a free 
tele-class- http://internetsuccesscoach.com/cgi-bin/af/b.cgi/1038